Frosch, the first brand to commit to the indoor air quality to protect the health of its users


The phantom threat

Did you know that...

  • We inhale an average of 12,000 litres of air every day.
  • Nearly 80% of Belgian people's time is spent indoors.
  • The indoor air we breathe is 8 times more polluted than the air outside.
  • There are more than 500 toxic pollutants in the indoor air, several of which are carcinogenic.
  • In Belgium, the health and economic cost of poor indoor and outdoor air quality is estimated at 18 billion euros.
  • 79% of homes are toxic and 42% of interiors contain an average of 4 carcinogenic pollutants.
  • Some cleaning products may contain chemical components and volatile organic compounds that pollute indoor air.

Source: Voisin, C., Chasseur, C., Gosselin, P., Fierens, S., & Van Nieuwenhuyse A. (2012). Scientific Institute of Public Health: Indoor Air Pollution. Brussels: Dr Johan Peeters. Centre Urbain asbl. (2013).



  • International: Product certification is based on more than 119 international standards and regulations and is recognised worldwide.
  • Reliable: analyses are carried out by BELAC-accredited and independent laboratories, which follow analysis methods based on internationally recognised ISO standards.
  • Independent: the label does not receive any funding from states or institutions.
  • Transparent: analysis scenarios are freely available.
  • A simple, clear and uncompromising rating: the label gives a mark to the products tested, ranging from A+ to C according to the emissions of pollutants into the air, allowing final consumers to have clear information.

Frosch has had its household cleaners scientifically tested to measure the impact of its products on indoor air quality. The A+ result guarantees very low emissions into the indoor air.

Read more here

Frosch products are certified by the Ecolabel

The European Ecolabel on Frosch products is a certificate that guarantees their good environmental performance and efficiency. For Frosch, the Ecolabel standards are a minimum to be achieved and many products are of superior ecological quality.

The Ecolabel is the only official European eco-label that can be used in all countries of the European Union. Its global approach takes into consideration the product's life cycle: from the extraction of raw materials, manufacturing, distribution, use through to recycling and disposal after use.

The Ecolabel also monitors the efficiency and dosage of products and compares them to those of non-ecological products. The consumer is thus assured of using an ecological, efficient and economical product.

Frosch for fresh feel-good laundry
Frosch for fresh feel-good laundry

Our skin is a miracle of nature. It repairs itself and protects the body from external influences. However, people with sensitive skin often suffer from allergic reactions and itching. This makes it all the more important for clothes to be soft and cuddly and feel comfortable against the skin. The right choice of detergent plays an important role here. With the skin-friendly Frosch Aloe Vera Sensitive detergent you are in safe hands.

The Frosch Aloe Vera Sensitive detergent is made from a particularly skin-friendly formula, which is well tolerated by people with allergies and sensitive skin and by babies. It does not contain any preservatives and is hypoallergenic, which means it contains no ingredients that cause allergies. Dermatological tests have confirmed that the detergent is well tolerated by the skin.

Tips & tricks for sensitive skin
Tips & tricks for sensitive skin

1. Carefully remove any labels that may rub against the skin before wearing.

2. Wash new clothes at least once before wearing.

3. Pay attention to the ingredients of a detergent: choose mildly scented detergents if possible (without allergens), detergents that are without preservatives, hypoallergenic and dermatologically tested.

4. When it comes to dosing, follow the manufacturer's instructions and do not use too much.

5. Use fabric softeners. They smoothen out the textile fibres and thus reduce friction on the skin.

The perfect laundry result in a few steps
The perfect laundry result in a few steps

1. Sort laundry by material, cleaning needs and colour.

2. Pay attention to the washing and care symbols on the sewn-in labels.

3. Pre-treat laundry - this means you can skip the pre-wash cycle, which is good for the environment.

4. Load washing machine leaving one hand’s width of space at the top of the drum.

5. Select wash cycle according to basic laundry type.

6. Washing temperature up to 60°C is sufficient for clean laundry.

7. Choose detergent based on material (colour detergent for coloureds, heavy-duty detergent for whites, mild and wool detergent for delicates and wool, etc.).

8. Choose amount of detergent based on manufacturer’s instructions.

9. Add fabric softener for soft, fragrant laundry

10. Use the tumble dryer as little as possible, place particularly sensitive materials wet on a laundry rack and air the room regularly.