The Frosch brand debuted as a small, green eco pioneer in Germany in 1986. From the beginning Frosch acted in accordance with the credo "protective of human life and the environment with highly effective, ecological formula alternatives." In concrete terms that means that the wash-active substances called "surfactants" in our detergents and cleaning products are plant-based and therefore quickly and completely biodegradable. Furthermore, aggressive and unsafe ingredients such as phosphates are ruled out right from the start. It goes without saying that Frosch consistently uses recyclable materials and 100% recycled plastic.
In the production of Frosch products, environmental and sustainability concerns have top priority along the entire supply chain. The manufacturing company behind the Frosch brand obtained environmental validation (EMAS III) in 2003 and is therefore obliged to prove each year that it has improved in environmental and resource conservation matters.
The brand Frosch acquired its expertise over the long history of the manufacturing company, Werner & Mertz GmbH. Founded in 1867 as a wax goods factory in Mainz, Germany, the company developed continuously in the laundry and cleaning segments and, in 1986, created the brand Frosch. The combination of natural based ingredients with highly efficient cleaning power and exemplary environmental and skin-friendliness makes Frosch the successful eco pioneer in cleaning and care.
Today our products are manufactured in Germany and Austria. The family-owned business, now in the hands of the fourth generation, is led by Reinhard Schneider. As the result of strong expansion in Europe, we now are represented by about 1,000 employees here and beyond European borders. One thing has remained the same – the principles of environmentally friendly and sustainable business practices still apply. For us sustainability is not a passing fad, but an established and diligently maintained company tradition.
The Frosch brand is present in almost all European countries. From Portugal in the southwest to Russia in the northeast, the eco pioneer can be found on many supermarket shelves. Meanwhile, due to its holistic ecological brand promise, the brand is even in great demand in some non-European countries, such as Japan, China or South Korea.